ALLDAY IPA

Some beers are made for the end of the night.

All Day IPA was built for everything before it.

Inspired by the iconic can artwork and Founders' beloved woody mascot, we created a vibrant animated world fueled by citrus, sunshine, and the kind of spontaneous adventure that starts with "why not?" Forest trails twisted into rivers. Campsites glowed late into the evening. Groups of friends drifted from one scenic stop to the next, chasing the feeling of an endless summer afternoon.

Built entirely in a playful illustrated style, the campaign transformed the flavor and personality of All Day IPA into a colorful road trip through the outdoors—part beer campaign, part animated daydream.

A six-pack with somewhere to be.

Client

Founders Brewing

Services

1. Animation
2. Creative Direction
3. Design
4. Sound Design / Music

Year

2025