Mortal Bloom

Some beers go down easy.

Mortal Bloom bites back.

For Founders' launch of Mortal Bloom Hazy IPA, we stepped inside the psychedelic world hiding within the can itself—building a lush CG universe where carnivorous plants lurked beneath glowing fruit and everything felt slightly alive. Vines twisted toward the camera. Flora breathed and watched from the shadows. Sweetness and danger shared the same roots.

Inspired directly by the beer's striking packaging, the film transformed flavor into atmosphere: vibrant, ominous, and impossible to fully trust. Every frame leaned into the tension between juicy and unsettling, creating a world that felt less like advertising and more like stumbling into a strange late-night hallucination.

A hazy IPA with teeth.

Client

Founders Brewing

Services

1. Design
2. Creative Direction
3. Animation
4. Sound Design / Music

Year

2025