UA Infinite
Running puts your body through a lot.
Infinite was built to soften the landing.
For the launch of Under Armour's Infinite running line, we created a series of cinematic product worlds inspired by the cushioning and responsiveness of the HOVR sole. Shoes drifted through soft atmospheric environments where impact felt suspended and movement carried a sense of weightless momentum. Light wrapped around the sculpted midsoles. Surfaces compressed and rebounded. Every frame was designed to visualize comfort in motion.
Built to keep the road from pushing back.
- Client
- Under Armour
- Services
- Creative Direction
- Design
- Sound Design / Music
- Animation
- Year
- 2023
Explore
7 Assets
Colorways
Across multiple colorways, the visual language balanced performance and softness—building a cohesive system for retail, social, and web that stayed rooted in the feeling runners chase mile after mile.
Credits
Creative Director: John Bashyam Head of Production: Chris Grey Design: Stephen Hannon Comp Lead: Jesse Nelson CG Artist: Carlos Aartsen CG Artist: Mitch Feilds Modeler: Hung Ma
7Devil Spiked
