Under Armour
Overview
Where Performance Meets Partnership.
Launch Assets
For years, we’ve partnered with Under Armour as an extension of their internal team — translating strategy into work that moves at the speed of sport. From major brand campaigns to ongoing creative development, our collaboration has been grounded in trust, clarity, and a shared commitment to pushing the standard higher. This partnership reflects what’s possible when alignment becomes long-term momentum.
Timeline
| Project | Year |
|---|---|
| Velociti Elite 3 | 2025 |
| Golf Pro Clone | 2025/2026 |
| Project Rock 7 | 2024 |
| Infinite | 2023 |
| SlipSpeed™ | 2022/2023 |
| HOVR MEGA WARM | 2023 |
| Magnetico Elite | 2023 |
| EVO Bra | 2022 |
Velociti
- Services
- Design
- Animation
- Production
- Year
- 2025
The Velociti Elite 3 wasn't built to slow down.
Neither were these visuals.
For Under Armour's record-breaking supershoe, we created a series of retail key visuals and motion assets inspired by speed, momentum, and constant forward motion. Bold graphic elements and photoreal CG came together to capture the feeling of chasing the edge.
Golf
- Services
- Design
- Animation
- Year
- 2025/2026
Built for stability. Designed to move.
For the launch of the UA Golf Pro Clone, we created a series of cinematic key visuals and motion assets for social and retail focused on the technology behind the shoe. Responsive cushioning, precision support, and the adaptive Clone upper all came together in a sleek performance-driven world built for the modern game.
PROJECT ROCK 7
- Services
- Design
- Animation
- Year
- 2024
Built for the hardest workers in the room.
For the launch of the Under Armour PR7, we created a cinematic CG spot inspired by the intensity, grit, and larger-than-life energy behind the Project Rock brand. Sleek product visuals and bold motion design came together to highlight the shoe's performance-focused build and training-first mentality.
Infinite
- Services
- Design
- Animation
- Year
- 2023
Built to go the distance.
For the launch of Under Armour's Infinite running line, we created a series of cinematic key visuals and environments designed around movement, versatility, and performance. Across four core models and twelve colorways, photoreal CG helped bring the entire lineup into a unified visual world for retail, social, and web.
SLIPSPEED™
explore- Services
- Design
- Animation
- Year
- 2022/23
The SlipSpeed line was designed to adapt on the fly.
So we built visuals that could do the same.
Across multiple campaigns with Under Armour, we developed a flexible library of key visuals and motion assets spanning retail, digital, social, and paid media—each rooted in speed, comfort, and everyday performance.
HOVR MEGA WARM
- Services
- Design
- Animation
- Year
- 2022
Built for cold weather. Designed to bring the heat.
For the launch of the Under Armour HOVR Mega Warm, we created a series of cinematic CG visuals inspired by extreme conditions and rising temperature. Melting simulations, atmospheric environments, and detailed product renders came together to highlight the shoe's cold-weather performance
Magnetico Elite
- Services
- Design
- Animation
- Year
- 2022
Designed to feel like a second skin.
For the launch of Under Armour's Magnetico Elite soccer boot, we created a cinematic CG film inspired by precision, movement, and touch. Stretchy simulations and skin-tight material studies brought the cleat's adaptive fit to life, turning performance technology into something tactile and alive.
Evo Bra
- Services
- Design
- Animation
- Year
- 2022
Built to move with you.
For the launch of Under Armour's EVO Sports Bra, we created a series of cinematic CG visuals focused on flexibility, support, and movement. Stretch-driven simulations and detailed product renders highlighted the construction and performance features through a sleek, tactile visual approach.
Curry 12
