Velociti Elite 3
The Velociti Elite 3 was built for runners searching for the edge.
So we built a world that refused to stand still.
Launching Under Armour's record-breaking supershoe meant capturing more than performance specs. It meant capturing the feeling of speed itself. Graphic shapes surged forward. Materials bent light. Photoreal CG and bold design elements collided in a constant state of motion, creating a visual language as aggressive and uncompromising as the shoe it was built around.
- Client
- Under Armour
- Services
- Visual Effects
- Design
- Animation
- Year
- 2025
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8 Assets
The Finish Line
From hero films to launch assets, every piece was designed around the same idea: momentum. No finish lines. No still frames. Just forward.
Credits
Creative Director: Andrew Jerez Head of Production: Chris Grey Motion: Michael Kuzmich Moton: Dennis Cheung Comp Lead: Elliot Fan CG Artist: Yura Seo CG Artist: Carlos Aartsen Design: Stephen Hannon Design: Kieran Baybutt Modeler: Alex Temirov
10Curry 12
