Skittles
Skittles has never been subtle.
So we treated every flavor like it had a personality of its own.
Working alongside Park Production House, Team OMC, and director Alexandra Gavillet, we created a series of fast-moving spots where live action, CG, and animation collided in bursts of color and energy. Playful stickers exploded across the frame. Flavors took on a life of their own. Every moment was designed to capture the split second between tasting a Skittle and realizing things just got a little more interesting.
- Client
- Skittles
- With
- OMC
- Services
- Animation
- Visual Effects
- Editorial & Finishing
- Sound Design / Music
- Year
- 2024
Explore
8 Assets
The Result
Across twenty spots spanning multiple product lines, the visual language stayed the same: bright, unexpected, and impossible to ignore.
A sugar rush in six seconds flat.
Flavor Explosion
The spots range from live action to fully CGI product renders, all with poppy 2D and 3D animated stickers that represent the flavor explosion you experience when you bite into Skittles. The end result was 20 spots in all major aspects ratios, with accompanying stills of the key visual moments.
CREDITS
Creative Director: Andrew Jerez Producer: Krissy Engelson Comp Lead: Elliot Fan 2D Animator: Vicente Martinez Illustrator: Phoebe Johnson Compositor: Anika Morris Compositor: Jesse Nelson CG Artist: Carlos Aartsen CG Artist: David Walz CG Artist: Mitch Fields CG Artist: Yura Seo
11Dunkin'
